Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Explore PawsnCollars, India’s holistic pet care lifestyle brand offering curated products, grooming, vet care & more for the modern pet parent.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

PawsnCollars: Revolutionizing Pet Care in India with a 360-Degree Lifestyle Approach

In recent years, India has experienced a remarkable shift in how pets are perceived and cared for. From traditional roles as strays or guard dogs, pets have become cherished family members, especially among millennials and Gen Z. According to a 2024 Mars Petcare survey, 66% of these younger pet parents regard their pets as the most important part of their lives. This evolution goes beyond basic feeding or occasional vet visits, extending into a lifestyle that celebrates pets’ well-being and social inclusion.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

The Rising Demand for True Pet-Friendly Solutions

While many establishments in India label themselves as “pet-friendly,” true acceptance remains rare. Ambika Ramachandran, founder of PawsnCollars, stresses the difference between being merely pet-tolerant and genuinely pet-friendly. “Being truly pet-friendly means understanding their needs—not just letting them in,” she explains.

Despite the growing presence of pets in Indian homes, public and community spaces frequently exclude animals. Signs like “Pets aren’t allowed here” or “This park is for humans only” reflect a mindset still deeply rooted in separation between humans and animals. The infrastructure for a pet-inclusive lifestyle remains insufficient, prompting innovative solutions like PawsnCollars to step in.

From E-Commerce to Holistic Pet Care: The PawsnCollars Journey

Founded in 2018 by Ambika Ramachandran and Santhosh Pasupuleti, PawsnCollars started as an online store offering a curated selection of high-quality pet products. Today, it has expanded into a comprehensive lifestyle brand providing multi-category products and an array of services to cater to every aspect of pet parenting.

Extensive Product Range Focused on Quality and Sustainability

The PawsnCollars website features nearly 1,500 SKUs, including proprietary and imported brands formulated with natural ingredients free from GMOs, parabens, synthetic additives, and cruelty. Their products meet stringent certifications like USDA Organic and animal welfare standards and include sustainably sourced seafood options.

Beyond nutrition, the brand offers toys, apparel, grooming supplies, wellness supplements, collars, leashes, beds, feeders, and smart tech accessories such as digital ID trackers—covering all lifestyle needs of pets.

Immersive Experience Centres for All-Round Pet Well-Being

Expanding beyond e-commerce, PawsnCollars has established experiential centres in Bengaluru’s HSR Layout and Hyderabad’s Banjara Hills. These centres provide grooming services emphasizing hygiene and health, along with veterinary wellness consultations focused on nutrition and preventive care to enhance a pet’s quality of life.

The Koramangala facility in Bengaluru houses a premium pet hotel featuring Alexa-enabled rooms, a swimming pool for pets and owners to bond, grooming, and spa services. Complementing their offerings is a unique pet-friendly café serving a plant-forward, New York-inspired menu created by chef Abhijit Saha—welcoming pets, their parents, and food enthusiasts alike.

“The model we’ve created ensures that a pet’s well-being isn’t defined by how many years they live, but by the quality of life they experience,” says Ramachandran.

Building a Loyal, Engaged Community of Pet Parents

When PawsnCollars launched, its main competitors were only a handful of niche brands. Its pioneering experiential centres quickly drew interest, prompting customer demand for additional services like boarding, spa treatments, and wellness programs.

Customer retention remains strong, with a steady 25% year-on-year increase in repeat clientele and over 30,000 satisfied customers as of 2025. This growth is attributed to PawsnCollars’ dedication to quality, transparency, and personalized pet care.

The brand attracts high-profile pet parents including actor Aindrita Ray, Allu Arjun’s family member, Swiggy CEO Sriharsha Majety, and celebrity makeup artist Cherag Nerio, among others.

Promising Growth and Future Innovation in Indian Pet Care

PawsnCollars achieved EBITDA positivity last year, with monthly sales tripled since inception and an estimated 38% growth projected for the upcoming year. Funded initially with Rs 2 crore, the self-sustained brand is now seeking investors who align with its long-term vision.

Plans include expanding experiential centres nationwide and developing in-mall formats via partnership with Think9 Consumer to increase accessibility.

Community engagement continues through initiatives like Pawsh Bazaar, pet brunches, and adoption drives.

Looking ahead, PawsnCollars is also creating a full-stack, AI-powered app to deliver personalized pet care journeys, educational content, and seamless access to its broad ecosystem—reinventing the pet parenting experience for India’s evolving market.

Embracing a New Era of Pet Parenting in India

PawsnCollars is more than a pet care brand; it is a movement redefining how India cares for its animals—integrating products, services, community, and cutting-edge technology. As younger generations prioritize pet companionship and well-being, PawsnCollars is positioned at the forefront, creating meaningful experiences for pets and their parents alike.

For pet parents seeking holistic, quality-driven, and truly pet-friendly solutions, PawsnCollars offers a trusted and innovative destination redefining the future of pet care in India.

Source

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.