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TL;DR: Sacheerome transformed a 100-year perfumery into an R&D-driven fragrance and flavours supplier, using robotics and culture-led formulations to serve FMCG brands globally. Expansion includes a 21,250 sq m facility, more robots and immersive R&D tools.
From Colonial Market Stalls to High-Precision Labs
A journey that began in pre-Independence Kolkata trading saffron, musk and resins has evolved into a modern, R&D-led fragrance and flavours company. Sacheerome has moved from paper ledgers and hand-picked stock to automated production lines, robotics and global distribution—while keeping India’s rich aromatic heritage at its core.
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R&D Meets Tradition: The Creative Engine
At the heart of Sacheerome’s transformation is a deep investment in research and development. The company maintains a library of more than 10,000 fragrance and flavour formulations, combines consumer insights with rigorous evaluation chambers, and follows IFRA, FSSAI and ISO compliance to produce category-ready solutions. Innovations include nature- and ayurvedic-inspired notes, advanced time-release systems activated by water or friction, and technologies that neutralise malodour at the source.
Robotics and Precision Manufacturing
Sacheerome claims to be the first Indian firm to launch an automated and robotic fragrance plant in 2015. Robots enable precision blending where variances as small as 0.002 mg can change a formulation. The Okhla facility supports everything from 10-gram samples to 10-metric-ton batches, and the company currently operates with an annual capacity of 15,000 metric tons.
Products, Categories and Global Reach
What began as perfumery now serves over 10,000 SKUs across 30 countries. Sacheerome supplies fragrances and flavours to personal care, fabric care, incense, oral care, food and beverage brands. Its flavour portfolio spans bakery, confectionery, dairy, health & nutrition, lip and oral care, dry flavours and seasonings. Clients include major FMCG companies and regional brands across India, the Middle East, Africa and Southeast Asia.
Market Performance and Expansion Plans
In FY2025 Sacheerome reported revenue from operations of Rs 107.53 crore, a 26.37% year-on-year rise. Domestic sales were the largest share, while exports nearly doubled year-on-year—pointing to accelerating demand in GCC markets and beyond. To scale production and deepen R&D, the company is building a 21,250 sq m facility near Noida Airport (YEIDA) and plans to add six more robots at the Greater Noida site. Sustainability measures such as water and energy conservation, traceability and ethical sourcing will be embedded into the new facility.
Sensory Strategy: Building Brand Experiences
Fragrance and flavour act as powerful brand differentiators. Modern brands incorporate scent into their holistic identity—so much so that sensory cues now belong alongside visual elements in a company’s brand identity design. A carefully curated scent becomes part of the brand story and is often included in an expanded brand kit that guides product launches, retail experiences and packaging. When launching new sensory products, brands increasingly leverage influencer marketing and experiential campaigns to translate olfactory concepts into consumer desire.
Adapting to Regional Tastes
Sacheerome balances a central R&D approach with cultural sensitivity. The company adapts formulations to regional sensorial identities: luxurious oudh, rose and sandalwood notes resonate in the Middle East, while Asian markets often prefer bolder, functional accords. Sacheerome has launched exclusive oudh and bakhoor lines for UAE and Saudi Arabia and uses a proprietary Sacheerome Scent Map to translate emotions into four fragrance souls and 13 tribes—helping clients co-create scents that align with cultural and category expectations.
Technology Beyond Robotics
Beyond precision blending, Sacheerome is experimenting with immersive technologies. A planned Innovation Centre will explore virtual reality to create multisensory experiences that speed concept-to-market cycles and enable stakeholders to preview scent journeys in simulated retail or product contexts.
Why This Matters for Brands and Entrepreneurs
- Heritage blended with high-tech R&D proves scalable for modern FMCG needs.
- Robotics and automation improve quality, repeatability and speed-to-market.
- Sensory strategy—scent and flavour—adds an emotional layer to branding and product differentiation.
Looking Ahead
The story of Sacheerome illustrates how legacy companies can modernize without losing cultural roots. By combining captive naturals, advanced time-release systems, robotics and immersive research methods, the company is positioning itself as a holistic partner for fragrance and flavour requirements globally. The next decade promises expanded capacity, deeper cultural mapping for high-growth markets and continued integration of sensory cues into broader brand strategies.
Key figures: 10,000+ formulations; 150+ employees; 24 perfumers/flavourists; annual capacity 15,000 MT; FY25 revenue Rs 107.53 crore; new 21,250 sq m facility planned near Noida Airport.
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