Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Explore how Alamode by Akanksha leverages Myntra Rising Stars to thrive in India’s D2C fashion industry projected to reach $100B by 2025.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

How Alamode by Akanksha is Shaping India’s Booming D2C Fashion Industry

The Direct-to-Consumer (D2C) fashion landscape in India is rapidly transforming, driven by ecommerce innovations, AI technologies, and social media outreach. In fact, recent industry reports forecast that the D2C fashion sector will capture 43% of the anticipated $100 billion market opportunity by 2025. This remarkable growth potential creates an exciting yet competitive arena for emerging brands.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

The Role of Myntra Rising Stars in Empowering Indian D2C Brands

One of the pivotal initiatives accelerating this upward trajectory is Myntra’s Rising Stars (MRS) program, launched in 2023. Focused on fashion, beauty, and lifestyle categories, this comprehensive program aims to boost the Indian D2C ecosystem by providing brands with expert account management, valuable consumer insights, and enhanced visibility on Myntra’s platform.

“The Myntra Rising Stars program serves as a comprehensive ecosystem designed to nurture and uplift both Made in India brands and D2C entrepreneurs, focusing significantly on apparel and accessories,” says Maneesh K Dubey, Vice President, Category Management at Myntra. “We empower brands with dedicated guidance, critical consumer data, and prominent placements to fuel their growth.”

Alamode by Akanksha: A Personal Touch in the D2C Fashion Revolution

Founded in 2016 by siblings Akanksha and Jayant Sethi, Alamode by Akanksha began with a simple mission: to make premium, personalized clothing accessible to Indian women. Bolstered purely by self-belief and grit—without external funding—the brand quickly stood out for its dedication to high-quality, inclusive designs crafted by closely understanding women’s fashion needs across India.

Celebrating Indian Women’s Styles, Sizes, and Spirits

Alamode’s collections innovate by blending versatility with a commitment to flattering diverse body shapes. Co-founder Akanksha Sethi emphasizes, “Fashion isn’t just about clothing—it’s a way to express who you are. That’s why we create versatile collections that speak to every woman, whether she wants a bold party dress, an effortlessly chic co-ord, or a perfect silhouette.”

The brand’s approach involves continuous customer feedback loops, studying real body types, and innovating to keep designs fashion-forward yet inclusive, ensuring every piece honors individuality while maintaining Alamode’s signature style.

Why Myntra Rising Stars Was the Perfect Platform for Alamode

With Myntra’s extensive reach—boasting over 70 million active monthly users from across India—the Rising Stars program provides an invaluable springboard for brands like Alamode. It offers optimized cost structures, access to emerging market trends, deep customer insights, and a supportive infrastructure designed to grow D2C brands sustainably.

“By leveraging Myntra’s technology and deep consumer behavior knowledge, brands can bolster their presence and scale effectively,” explains Maneesh K Dubey. “The MRS program is a major catalyst to help Made in India brands reach their full potential.”

For the Sethi siblings, joining Myntra Rising Stars was a strategic decision. Jayant notes, “Partnering with Myntra gave us access to their expertise and customer base, making it a pivotal chapter in our growth story.” Akanksha adds that the program’s mentorship and data-driven insights have helped them streamline demand management and refine their strategies for smarter scaling.

Building a Sustainable D2C Brand in a Challenging Landscape

Launching and scaling a D2C company comes with hurdles like high customer acquisition costs, unpredictable growth, and distribution complexities. Jayant’s key advice to founders is to prioritize data analytics: “Understanding your customers deeply—what works and what doesn’t—is essential for sustainability.” He stresses that while fashion trends matter, authenticity remains critical for lasting success.

Gender bias and patriarchy pose additional challenges for women entrepreneurs in India. However, the D2C model has become a stronghold for women founders, who recently accounted for a significant percentage of sector deals. Akanksha encourages women to remain adaptable and start with what they have: “A unique voice, a strong product, and a deep audience understanding can open doors like never before without massive funding.”

What Lies Ahead: Alamode’s Vision for 2025 and Beyond

Looking forward, Alamode by Akanksha is focused on bold self-expression combined with comfort-driven fashion. The 2025 collections will revive popular Y2K aesthetics—think ribbed tops and chokers—while integrating sustainable and statement co-ord designs.

Jayant reveals, “We’re expanding with premium, international-inspired designs that remain accessible. Collaborations and influencer-driven campaigns are also on the horizon to deepen our reach.”

Conclusion: The Future of India’s D2C Fashion Industry

India’s D2C fashion sector is poised for phenomenal growth, with technology-driven platforms like Myntra Rising Stars enabling homegrown brands to thrive at scale. Brands like Alamode by Akanksha, rooted in authenticity and customer-centric design, exemplify this new wave of fashion entrepreneurs shaping the future.

With a strategic partnership backing, data-driven insights, and a passionate commitment to inclusivity, Indian D2C fashion brands are not just surviving the competitive landscape—they’re leading it towards a vibrant, innovative future.

Source

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.