Grexa: AI-Driven Marketing Boosting MSME Revenue in India

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Explore how Grexa is revolutionizing digital marketing for MSMEs in India using AI, helping small businesses increase revenue, visibility, and competitiveness in a digital world.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

The COVID-19 pandemic disrupted the Indian micro, small, and medium enterprise (MSME) sector significantly, with approximately 67% of companies temporarily shutting down for three months. However, this crisis also accelerated digital adoption, with 68% of MSMEs embracing technology and witnessing positive results. Despite these promising outcomes, many MSMEs remained hesitant to leverage the digital tools that could enhance their growth and resilience.

Enter Grexa, a SaaS startup co-founded by Ashutosh Kumar, CEO of Testbook, designed specifically to empower small and medium-sized businesses (SMBs) to unlock their digital potential using next-generation AI technology.

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Addressing The Digital Divide in MSME Growth

In bustling metro cities like Bengaluru, up to 80-90% of online service searches benefit larger brands, leaving only around 10% of potential digital traffic to smaller businesses. This imbalance underscored a crucial challenge: how can SMBs compete effectively in an increasingly digitized market?

Grexa’s founding team recognized this problem and aimed to create a scalable digital marketing solution that is tailored for SMBs across diverse sectors rather than focusing on sector-specific software. Inspired by San Francisco-based Owner.com, which optimizes restaurant growth online, Grexa sought to develop an automated digital marketing engine powered by AI that helps SMBs grow revenue by streamlining customer acquisition and marketing processes.

How Grexa’s AI Marketing Engine Works for SMBs

Once an SMB partners with Grexa, its AI agents immediately begin optimizing the business’s Google Business Profile (GBP), maximizing visibility and pushing the business to the top of local search results. When potential customers show interest, the AI automatically engages the leads through real-time, personalized WhatsApp conversations, boosting conversion rates significantly — from 10% to an impressive 40%.

This intelligent system captures every step of the customer journey, feeding data back into AI-powered marketing campaigns that nurture prospects into loyal clientele. For growing businesses, Grexa’s AI reminds satisfied customers to leave positive Google reviews, further enhancing online reputation and credibility.

Additionally, the AI creates targeted promotional campaigns aligned with local trends and occasions—for example, urging hair salon customers to book appointments before festivals—ensuring marketing efforts resonate with the right audience at the right time. To ensure precision, AI analyzes the SMB’s customer base and selectively nudges those most likely to respond, improving campaign efficiency.

Grexa’s solution harnesses multiple large language models (LLMs), including OpenAI’s ChatGPT and Anthropic AI, augmented by proprietary algorithms to deliver a fully autonomous marketing cycle tailored for SMBs.

Subscription Models and Reach

Grexa offers flexible subscription plans to meet the budgetary needs of SMBs. These include a quarterly plan priced at ₹15,000 and an annual plan at ₹48,000. Paid subscribers benefit from detailed insights on improving their Google Business Profiles, access to a comprehensive app for data tracking and communication, and AI-generated SEO-optimized content.

For budget-conscious businesses, Grexa provides a robust free model that includes a branded webpage on Grexa’s domain, GBP reviews, AI-driven SEO help, creation of physical UPI QR codes, and guidance on digital visibility—all designed to catalyze initial digital transformation.

Currently, Grexa serves approximately 25,000 clients across paid and free tiers and targets rapid expansion with a goal to onboard nearly 500,000 free users by year-end, naturally converting a portion into paid customers. The focus remains on urban micro-enterprises, especially those with revenues under ₹5 crore, within sectors such as salons, gyms, restaurants, bakeries, and medical clinics.

Real Success Stories and Sector Impact

One standout client, Peacock Salon in Mumbai, reports a 60% increase in footfall after adopting Grexa’s platform. Owner Priti Gajora shares how Grexa helped elevate their online visibility from minimal word-of-mouth referrals to 20-25 inbound client calls weekly, enabling them to compete on par with larger chains.

Funding and Vision Forward

To differentiate from competitors like LeadSquared, Grexa focuses holistically on tangible business outcomes—specifically driving customer discovery through Google, a neutral and widely accessed platform.

In July 2025, Grexa secured $1.8 million in a seed funding round led by Offline Club founder Utsav Somani, alongside investments from DeVC, Bharat Founders Fund, Vernalis Capital, and notable angel investors. Somani emphasizes the startup’s disruptive potential, highlighting that effective marketing is either too complex or too costly for MSMEs, and Grexa’s AI platform changes that dynamic.

Plans for the future center on refining and scaling Grexa’s autonomous product to deliver even more revenue for businesses, with a priority on simplicity and ease of use.

The Growing Digital Future for MSMEs

As India’s MSME sector with over 63 million registered units increasingly embraces digital transformation, startups like Grexa are pivotal in democratizing access to advanced marketing technology. By embedding AI into the core growth strategies of small and medium businesses, Grexa is helping bridge the digital divide and empowering MSMEs to thrive in an evolving marketplace.

With an innovative AI-driven approach and a clear focus on outcomes, Grexa is set to revolutionize how SMBs market themselves online—driving discovery, engagement, and ultimately, increased revenue.

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