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Learn how Pune-based startup Poocho is transforming qualitative research with its AI-driven platform, offering deeper insights for UX, product, and marketing teams in India.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

How Poocho is Revolutionizing Qualitative Research with AI

In today’s data-driven world, most startups focus on automating or scaling processes. But Poocho, a Pune-based restech startup, has chosen a different, more challenging path: speeding up qualitative research without losing its depth and nuance. Poocho’s innovative approach is transforming how product, UX, and marketing teams uncover meaningful customer stories in a quant-obsessed landscape.

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Why Qualitative Research Matters in a Data-Heavy World

Amid the overabundance of metrics, charts, and sentiment analyses, the richest insights often emerge from real conversations and detailed narratives rather than raw numbers. Poocho recognizes this critical gap and is building India’s first full-stack qualitative research platform that integrates participant sourcing, multilingual live interviews, transcription, translation, and AI-powered thematic analysis.

This comprehensive solution accelerates the research process yet maintains the deeply human aspect of qualitative studies, making it smarter, faster, and more insightful.

From Academic Roots to AI-Powered Innovation

Poocho’s origin story is rooted in anthropology and firsthand ethnographic experience. In 2016, Dr. Taapsi Ramchandani, Poocho’s co-founder and CEO, applied her doctoral research skills during a summer internship at FactSet to build user personas based on qualitative data. This experience sowed the seeds for entrepreneurship and sparked a collaboration with her brother, Aakarsh Ramchandani, now Poocho’s co-founder and product advisor.

By 2020, as Taapsi completed her PhD, Poocho was incorporated initially as a qualitative research agency. However, as client demands grew and faster delivery became critical, the company pivoted to creating a product that streamlines qualitative research workflows with technology.

Under the guidance of co-founder and technologist Yogitha Paladugu, Poocho evolved into a robust platform that successfully scales qualitative data collection while preserving research integrity.

The Power of a Full-Stack Qualitative Research Platform

Poocho’s biggest strength lies in controlling the entire qualitative research supply chain. Unlike competitors that offer piecemeal features like transcription-only or survey hosting, Poocho delivers an end-to-end solution—from recruiting participants to AI-powered data modeling.

“To truly solve for speed, we needed to control the entire supply chain,” explains Dr. Taapsi Ramchandani.

This approach allows Poocho to reduce turnaround times significantly without compromising the depth of insights. The platform supports conducting multiple live research interviews, including sessions in regional languages such as Hindi, Tamil, and Bengali. In its most active month, Poocho facilitated over 100 research conversations, all processed and translated rapidly into actionable insights.

A Team Grounded in Social Science Expertise

What distinguishes Poocho further is its founding and operational team — comprised of social scientists who understand the nuances of qualitative research. By embedding trained researchers into roles like client support and sales, the platform is built with empathy and real-world application in mind, addressing cultural contexts and interview dynamics that pure tech teams often overlook.

This combination of human expertise and AI technology ensures the platform remains sensitive to the unique workflows of qualitative research while enhancing efficiency and scalability.

Keeping User Experience Central with “User Stories”

Scaling a complex platform comes with its challenges. To stay aligned with customer needs, Poocho conducts monthly retrospectives called “User Stories,” where the entire team reviews real customer interactions. This reflective practice keeps product development rooted in empathy, ensuring the platform continuously evolves based on genuine user feedback.

The Future Vision: Building Insight Infrastructure

Looking ahead, Poocho aspires to be the backbone infrastructure for capturing the “voice of the customer.” The vision is a system where all qualitative feedback—from interviews, surveys, or spontaneous customer comments—is stored, organized, and made easily searchable.

As Taapsi Ramchandani eloquently puts it, “Accessing insights should be as easy as chatting with them. In other words, all one would need to do is just… poocho.” This vision highlights the company’s mission to democratize qualitative research insights and embed them in human-centric decision making.

Why Poocho is a Startup to Watch

Poocho’s journey from a doctoral field notebook to becoming one of the top finalists at the Entrepreneur Challenge Season 2—presented by Dell Technologies—signals its growing influence and promise in India’s startup ecosystem. By bridging anthropology, AI, and technology, Poocho is making qualitative research accessible, faster, and more impactful for teams across industries.

For any product, UX, or marketing team seeking to go beyond surface-level data, Poocho offers a powerful platform to uncover rich stories, nuanced feedback, and truly human insights at scale.

Explore how Poocho can accelerate your qualitative research today.

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