Indian Millionaires Prioritize Travel, Fitness, and Experiences Over Luxury Goods

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Indian millionaires find happiness in travel, fitness, and meaningful experiences, driving new spending trends beyond luxury cars and jewelry. Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us. Indian millionaires are redefining what happiness and success mean to them. According to the Mercedes-Benz Hurun India Wealth Report 2025, more than 60% of Indian millionaires rate their happiness as 8 or above on a 10-point scale. Interestingly, this happiness is driven less by luxury cars or jewelry and more by travel, fitness, and enriching experiences. Changing Spending Patterns Among India’s Affluent The study surveyed 150 millionaires across India and found a notable shift in consumption patterns among the wealthy. Traditional status symbols such as luxury vehicles, diamonds, and watches are increasingly taking a backseat to experiences that enrich life and personal well-being. Travel Leads the Way as the Favorite Hobby Travel is the most popular hobby among Indian millionaires, with 45% of respondents identifying it as their top interest. This preference is reflected in discretionary spending patterns, where tourism accounts for 32% of spending, followed by education at 27%, and entertainment at 22%. These figures emphasize a move away from materialism toward investing in experiences that offer personal growth and joy. Fitness and Well-being Gain Importance Fitness also emerges as a priority, with 27% of the millionaires choosing yoga as their preferred exercise. This highlights a growing awareness about health and longevity, which are essential factors contributing to overall happiness. Rapid Growth of Millionaire Households in India The report highlights a remarkable 90% increase in millionaire households from 2021, bringing the total to 8.71 lakh. This represents a staggering 445% growth since 2017. Major metropolitan regions like Mumbai continue to lead, with 1.42 lakh millionaires, a number that exceeds the combined total of Delhi and Bengaluru. Despite the rise in wealth, most millionaires report annual household consumption under ₹1 crore. Furthermore, many respondents consider financial freedom to start at ₹50 crore or more, indicating ambitions far beyond basic millionaire status. Philanthropy and Civic Responsibilities Indian millionaires also demonstrate a strong commitment to social causes. Education commands 42% of their total donations, significantly overshadowing healthcare (7%) and environmental causes (5%). Regarding civic duties, 30% of millionaires identify paying taxes as their primary responsibility, followed by environmental protection and charitable activities. Financial Security Over High Consumption The report suggests that financial security is a more significant contributor to well-being than lavish consumption. This trend aligns with changing views on wealth, where the focus shifts from flaunting riches to securing a stable, fulfilling lifestyle. The Elusive Ultra-High Wealth Category Despite the booming millionaire population, joining the ultra-high net worth (UHNW) bracket remains challenging. Only about 5% of millionaires have progressed to UHNW status, defined as wealth above $12 million since 2017. Furthermore, billionaires remain extremely rare, with just 360 billionaire households currently in India. Summary Indian millionaires are embracing a lifestyle centered around meaningful experiences such as travel, education, and fitness rather than traditional luxury goods. This shift is backed by substantial data showing rapid growth in millionaire households, evolving financial goals, and a growing sense of civic responsibility. As India’s wealthy population continues to expand, these trends offer valuable insights into the country’s changing consumption patterns and evolving definitions of happiness and success. Source This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.

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