PawsnCollars is transforming pet care in India by offering holistic pet products and lifestyle experiences that prioritize pet needs and quality of life. Founded by Ambika Ramachandran and Santhosh Pasupuleti, the brand provides GMO-free, organic-certified pet products, premium pet hotels, experiential centers, and technology-driven care solutions, capturing the growing market among young pet parents.
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In recent years, pet parenting in India has evolved beyond the simple act of feeding strays or keeping dogs as guards. Pets have become cherished family members, especially among Gen Z and millennials. According to a 2024 Mars Petcare survey, 66% of young Indian pet parents consider their pets the most important part of their lives. This shift has led to a rising demand for quality pet care products, services, and lifestyle experiences—needs that PawsnCollars has been at the forefront of fulfilling.
Transforming Pet Interaction: From Tolerant Spaces to True Pet-Friendly Experiences
Despite growing pet ownership, many Indian public and community spaces remain “pet-tolerant” rather than truly pet-friendly. This mindset continues to separate humans and animals, with restrictions like “Pets aren’t allowed here” still prevalent in many parks and establishments.
According to Ambika Ramachandran, co-founder of PawsnCollars, “Being truly pet-friendly means understanding pets’ needs—not just letting them in.” This ethos drives the brand’s mission to bridge the gap between evolving pet attitudes and the lack of corresponding infrastructure.
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PawsnCollars’ Journey: From Online Store to Comprehensive Pet Care Destination
Founded in 2018 by Ambika Ramachandran and Santhosh Pasupuleti, PawsnCollars started as an e-commerce platform offering nearly 1,500 curated, high-quality pet products. Their catalog includes in-house and imported offerings free from GMOs, parabens, and synthetic additives. The products are environment-friendly, animal welfare-certified, and USDA organic-certified—highlighting their commitment to health and sustainability.
The product range is extensive—from nutritious food made with sustainably sourced seafood to lifestyle essentials such as toys, apparel, grooming supplies, wellness supplements, collars, leashes, beds, feeders, and digital ID trackers utilizing smart technology.
Experiential Centers and Services
Capitalizing on the rising demand for integrated pet care, PawsnCollars expanded beyond online sales by opening its first experience center in Bengaluru’s HSR Layout immediately following the pandemic. This was followed by a second center in Hyderabad’s Banjara Hills, focusing on hygienic grooming and veterinary wellness consultations. These spaces emphasize preventive care and nutritional education to enhance pets’ healthspan.
The brand also introduced a premium pet hotel in Koramangala, Bengaluru, featuring Alexa-enabled rooms, a swimming pool for one-on-one playtime, and spa services. This level of care exemplifies their vision to improve not just longevity but overall quality of life for pets.
A Truly Pet-Friendly Café
PawsnCollars also operates a New York-inspired, plant-forward café designed for pets, their parents, and food enthusiasts. Curated by chef Abhijit Saha, the café fosters a community where pet lovers can socialize in a welcoming environment—setting a new standard for pet-friendly spaces in India.
Building Trust and Fostering Loyalty in the Indian Pet Care Market
When PawsnCollars entered the market, competition was minimal with only a few players like Heads Up For Tails and Just Dogs. Introducing experiential centers was pioneering at the time, and the brand has since leveraged these centers to deepen customer engagement, offering boarding, spa, and wellness services based on customer demand.
This approach has fostered remarkable customer loyalty. Since its inception, PawsnCollars has served over 30,000 customers, boasting a consistent 25% year-on-year increase in repeat clients across multiple cities through omnichannel presence.
Noteworthy patrons of PawsnCollars include celebrated individuals like actor Aindrita Ray, Allu Arjun’s family, Swiggy CEO Sriharsha Majety, and celebrity makeup artist Cherag Nerio, which further establishes the brand’s trusted reputation.
Financial Growth and Future Expansion Plans
PawsnCollars became EBITDA-positive recently, with monthly sales tripling compared to its first year and a forecasted 38% growth projected for the upcoming year. The company was initially self-funded with Rs 2 crore and is now seeking investors aligned with its vision to accelerate nationwide expansion.
Future strategies include launching additional experiential centers in new locations and partnering with platforms like Think9 Consumer to explore in-mall formats. Community engagement activities such as Pawsh Bazaar, pet brunches, and adoption drives continue to promote brand presence and customer interaction.
Innovating Pet Care with AI and Personalized Experiences
Building on operational insights, PawsnCollars is developing an advanced AI-powered app designed to offer personalized care journeys for pets. This full-stack platform will provide educational resources and seamless access to the PawsnCollars ecosystem, reflecting their commitment to enhancing every aspect of pet parenting.
Conclusion
PawsnCollars represents the future of Indian pet care by blending high-quality products, comprehensive services, and a lifestyle approach that centers on the well-being of both pets and their owners. As pet parenting gains prominence among young Indians, the brand’s holistic approach ensures that pets receive care that transcends longevity and focuses on enriching their everyday lives. With expanding infrastructure, innovative technology, and a rapidly growing community, PawsnCollars stands as a pioneer redefining pet care standards across India.
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