PawsnCollars offers holistic pet care in India with premium products, grooming, vet services, and experiential centres for modern pet parents.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

PawsnCollars: Redefining Pet Care and Lifestyle in India

In India, the pet care landscape is undergoing a remarkable transformation. Once limited to feeding strays and keeping guard dogs outside, pets have become cherished family members, especially among young adults and smaller families seeking companionship. According to a 2024 Mars Petcare survey, 66% of Gen Z and millennial pet parents in India consider their pets the most important part of their lives. Responding to these evolving needs, PawsnCollars has emerged as a pioneer, offering India’s first comprehensive 360-degree lifestyle brand for pets that caters to nutrition, wellness, grooming, and much more.

Why PawsnCollars Stands Out in India’s Growing Pet Care Industry

From a Curated Online Store to a Holistic Pet Care Experience

Founded in 2018 by Ambika Ramachandran and Santhosh Pasupuleti, PawsnCollars started as an e-commerce platform offering nearly 1,500 SKUs of premium pet products. Their product range includes nutrition crafted from natural, USDA organic-certified, GMO-free, and cruelty-free ingredients, alongside environment-friendly and animal welfare-certified items. The portfolio extends beyond food to lifestyle essentials such as toys, apparel, grooming supplies, wellness supplements, collars, leashes, beds, feeders, and digital ID trackers.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

Creating Truly Pet-Friendly Spaces

Unlike many establishments that are merely “pet-tolerant,” PawsnCollars focuses on being genuinely pet-friendly by catering thoughtfully to pets’ needs. Ambika Ramachandran highlights that accepting pets into spaces goes beyond mere allowance and requires an understanding of their comfort and well-being. This commitment counters the prevalent mindset in India where pets are often unwelcome in public or community areas.

Experiential Centres and Services That Elevate Pet Parenting

Innovative Experience Centres in Bengaluru and Hyderabad

Building on the pandemic’s momentum, PawsnCollars launched its first experience centre in Bengaluru’s HSR Layout, followed by a second centre in Hyderabad’s Banjara Hills. These centres offer grooming services prioritizing hygiene and health, veterinary wellness consultations focused on nutrition and preventive care, and educational support for pet parents. The Hyderabad centre exemplifies the brand’s expanded commitment beyond retail into comprehensive pet health management.

Luxury Pet Hotel and “Pet-Friendly” Café

In Koramangala, Bengaluru, PawsnCollars has established a premium pet hotel featuring Alexa-enabled rooms and a swimming pool designed for pets and their parents to enjoy quality bonding time. Grooming and spa services further enhance the care experience. Complementing this is a unique café in HSR featuring a plant-forward menu curated by New York-trained chef Abhijit Saha, welcoming pets and pet parents alike in a truly inclusive environment.

Building Long-Term Trust with Indian Pet Parents

Growing a Loyal Customer Base

When PawsnCollars joined India’s pet care market in 2018, it had few competitors like Heads Up For Tails and Just Dogs. By pioneering experiential centres—a first in India—the brand quickly won consumer trust. Returning customers now make up a significant portion of its clientele, with a 25% year-on-year increase in repeat buyers across multiple cities. The brand serves over 30,000 customers, including prominent personalities such as actor Aindrita Ray, actor Allu Arjun’s family, and Swiggy CEO Sriharsha Majety.

Focus on Quality and Personal Connection

Ambika Ramachandran’s international experience and insights have shaped PawsnCollars’ transparent, high-quality approach to pet care. Each pet’s well-being is approached as a holistic journey—prioritizing quality of life over lifespan. This philosophy resonates deeply with millennial and Gen Z pet parents who are redefining pet ownership in India.

Poised for Growth with Innovation and Community Engagement

Profitable Growth and Expansion Plans

In 2024, PawsnCollars became EBITDA-positive and has tripled its average monthly sales since inception. The brand projects a 38% growth rate in the coming year. Currently self-funded with an initial Rs 2 crore investment, PawsnCollars is raising funds to expand its experiential centres to new locations and explore innovative in-mall retail formats with partners like Think9 Consumer.

Community Initiatives and Next-Gen Digital Solutions

Going beyond products and services, PawsnCollars hosts events such as Pawsh Bazaar, pet brunches, and adoption drives to foster community engagement. With a team of nearly 50 professionals, the startup is developing an AI-powered app to offer personalized pet care journeys, educational resources, and seamless access to their ecosystem—revolutionizing pet parenting with technology.

Shaping the Future of Pet Parenting in India

PawsnCollars represents a disruptive force in India’s pet care and lifestyle market. By blending high-quality products, futuristic services, experiential centres, and a genuine understanding of pet needs, it bridges the gap between evolving pet parent expectations and India’s pet infrastructure. As India’s pet culture grows deeper roots, PawsnCollars is set to lead with innovation, trust, and community-first values.

Discover how PawsnCollars can transform your pet’s lifestyle at https://pawsncollars.com/.

Source

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.