Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Poocho, an innovative startup based in Pune, India, is revolutionizing qualitative research by integrating AI technologies to speed up processes while maintaining depth. The platform addresses the need for in-depth insights from real conversations, which quantitative data often misses. Founded by Dr. Taapsi Ramchandani, Poocho offers a comprehensive solution—from participant recruitment to AI-driven analysis—ensuring user-friendly and insightful qualitative research.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Poocho: India’s AI-Driven Qualitative Research Platform

In today’s data-driven world, most startups focus on automating or scaling quantitative metrics. However, Poocho has set out to tackle a more complex challenge: speeding up qualitative research without losing its essential depth. This innovative Pune-based startup is reshaping how companies collect, analyze, and act on the rich stories behind customer voices.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

Why Qualitative Research Matters in a Metrics-Obsessed World

While charts, numbers, and sentiment scores dominate market research, Poocho’s founders believe that the most valuable insights emerge from real conversations and carefully analyzed narratives. According to co-founder and CEO Dr. Taapsi Ramchandani, “In a world overloaded with metrics, the most valuable insights often come not from numbers, but from stories, real conversations, and carefully analyzed thoughts.”

Poocho builds India’s first full-stack qualitative research platform tailored to the needs of product, UX, and marketing teams. Its technology supports participant sourcing, multilingual live interviews, automatic transcription and translation, and AI-powered thematic analysis. The result is qualitative research that is smarter, faster, yet fundamentally human.

From Academic Ethnography to AI-Powered Innovation

The genesis of Poocho traces back to Dr. Taapsi Ramchandani’s doctorate in anthropology. During a 2016 internship at FactSet, she applied ethnographic techniques to create user personas, igniting her entrepreneurial spirit. Alongside her brother, Aakarsh Ramchandani—now product advisor—the foundation of Poocho was laid.

By 2020, as Dr. Ramchandani completed her PhD, Poocho evolved from a research agency providing hands-on studies into a technology platform designed to accelerate qualitative workflows. The company shifted focus from delivering services to building tools that reduce friction and open qualitative insights to a wider user base.

Co-founder and technologist Yogitha Paladugu helped lead Poocho’s transition into a scalable platform that balances data collection efficiency with the preservation of research depth, a difficult feat in the restech industry.

Full-Stack Qualitative Research: The Poocho Advantage

Unlike competitors offering fragmented features such as transcription or survey hosting alone, Poocho controls the entire qualitative research supply chain. “To truly solve for speed, we needed to control the entire supply chain,” explains Ramchandani. This end-to-end approach reduces turnaround times without compromising research nuance.

This comprehensive platform covers every step — from participant recruitment, interview management, multilingual transcriptions, AI pattern detection, to delivering actionable insights rapidly. Last month, Poocho facilitated over 100 live research sessions across multiple Indian languages including Hindi, Tamil, and Bengali.

What distinguishes Poocho further is its leadership and team composition. Developed and operated by social scientists, with real researchers embedded in support, client servicing, and sales, the product is built with deep domain expertise. This ensures that qualitative workflows remain authentic, empathetic, and effective—attributes often missing in tech-first solutions.

Operational Excellence through Empathy and Continuous Learning

Scaling such a complex platform brings operational challenges. Poocho addresses these with monthly “User Stories” all-hands meetings where real customer interactions are reviewed to keep product decisions firmly grounded in user empathy. This practice fosters a continuous feedback loop between users and developers, enhancing platform responsiveness and usability.

The Road Ahead: Building the Infrastructure for Customer Voice

Looking forward, Poocho envisions becoming the foundational infrastructure for capturing the voice of the customer across formats — from interviews and surveys to spontaneous feedback. The startup aims to make accessing insights as effortless as having a conversation.

As Dr. Taapsi Ramchandani eloquently puts it, “Accessing insights should be as easy as chatting with them. In other words, all one would need to do is just… poocho.”

Source

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.