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Discover how PawsnCollars is revolutionizing pet care in India by providing a comprehensive lifestyle brand that includes curated products, grooming, vet care, and community engagement.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Transforming Pet Care in India: PawsnCollars’ Holistic Lifestyle Brand

India’s relationship with pets is evolving rapidly. Where pet interactions were once limited to feeding strays or keeping guard dogs outdoors, pets are now cherished family members, especially among younger generations and smaller Indian households. According to a 2024 Mars Petcare survey, 66% of Gen Z and millennial pet parents in India say their pets are the most important part of their lives.

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The Rise of Conscious Pet Parenting

Modern pet parenting in India transcends basic food purchases and vet visits. Pet owners frequently socialize with their furry companions, bringing them to cafes, malls, and public spaces. However, while many places boast “pet-friendly” labels, the reality often falls short. “Being truly pet-friendly means understanding their needs—not just letting them in,” says Ambika Ramachandran, founder of PawsnCollars.

Despite shifting attitudes, India still struggles with public spaces and communities that are reluctant to fully accommodate pets, perpetuating the divide between humans and animals. This highlights a need for infrastructure and services that genuinely support pet well-being and inclusion.

PawsnCollars: Bridging the Gap in Holistic Pet Care

Founded in 2018 by Ambika Ramachandran and Santhosh Pasupuleti, PawsnCollars addresses this gap by offering a comprehensive 360-degree lifestyle brand dedicated to pets. Their online store features nearly 1,500 carefully curated SKUs of high-quality products that blend natural ingredients with ethical sourcing and environmental responsibility.

• Products free from GMOs, cruelty, parabens, and synthetic additives
• Certified by USDA organic and animal welfare standards
• Includes sustainably sourced seafood and eco-friendly packaging

PawsnCollars’ product range extends beyond nutrition to toys, apparel, grooming supplies, wellness supplements, collars, leashes, beds, feeders, and even advanced smart tech like digital ID trackers.

Expanding from Ecommerce to Experiential Pet Care

Post-pandemic, PawsnCollars expanded beyond its ecommerce roots by launching experiential centres in Bengaluru’s HSR Layout and Hyderabad’s Banjara Hills. These centres provide hygiene-focused grooming services and veterinary wellness consultations emphasizing nutrition and preventive care to enhance pets’ quality of life.

Additionally, the Koramangala pet hotel offers premium Alexa-enabled rooms, a swimming pool, grooming, and spa services. One of their standout initiatives is a “truly pet-friendly” café in HSR, Bengaluru, featuring a New York-inspired, plant-forward menu curated by chef Abhijit Saha tailored for pets, pet parents, and enthusiasts alike.

“Our model ensures pet well-being is measured not just by lifespan but by the quality of life,” notes Ramachandran.

Building Trust and Loyalty with Indian Pet Parents

Entering the Indian pet care landscape when competitors were limited, PawsnCollars pioneered experiential centres that resonated strongly with a niche market. The popularity of their centres encouraged the addition of services like boarding, spa, and wellness programs, fueling deeper customer engagement.

Ramachandran emphasizes the brand’s strength lies in quality, transparency, and creating personal connections with pets and their parents. Having experienced the well-developed pet systems in the US, she adapts those expectations to Indian sensibilities, resulting in a loyal clientele of over 30,000 customers and a 25% year-on-year increase in repeat business.

High-profile clients include actor Aindrita Ray, Swiggy CEO Sriharsha Majety, and celebrity makeup artist Cherag Nerio, showcasing PawsnCollars’ broad appeal.

Growth, Profitability, and Future Vision

Now EBITDA-positive, PawsnCollars’ average monthly sales have tripled since inception, with a projected growth rate of 38% in the upcoming year. Initially funded with Rs 2 crore, the brand is currently raising investment aligned with its philosophy to expand through new experiential centres and mall-based in-mall formats via a partnership with Think9 Consumer.

The company also engages the pet community with initiatives like the Pawsh Bazaar, pet brunches, and adoption drives.

Looking ahead, PawsnCollars is developing a full-stack, AI-powered app that will offer personalized care journeys, educational content, and streamlined access to all offerings—enhancing the pet parenting experience and cementing their position as innovators in India’s growing pet care industry.

Conclusion

PawsnCollars exemplifies how holistic, quality-driven pet care can redefine the pet lifestyle in India. By combining carefully curated products, experiential services, and strong community engagement, the brand is shaping the future of pet parenting, ensuring pets live happier, healthier lives alongside their families.

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