Zigment: Transforming Sales with Agentic AI Technology

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Discover how Zigment utilizes agentic AI to revolutionize customer engagement and significantly boost sales for businesses across industries.

Auto-published by Growwh – a smarter way to scale content and marketing. Want to know more? Chat with us.

Introduction

In today’s rapidly advancing digital world, businesses are constantly seeking innovative ways to enhance customer engagement and improve conversion rates. Enter Zigment, an ambitious AI startup founded by entrepreneur Dikshant Dave and co-founder Karma Pandya in 2023. Zigment aims to address a pressing issue in the realm of sales: low customer conversion rates. After experiencing significant challenges during his previous startup, which offered personalized wellness supplements, Dave realized the importance of meaningful customer interactions. He has since dedicated himself to creating a solution that transforms leads into sales through intelligent omnichannel engagement.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

The Genesis of Zigment

Dikshant Dave’s insights into customer behavior at One Balance were instrumental in forming the basis for Zigment. Despite investing significant time and resources into a personalized wellness platform where users filled out extensive questionnaires, the conversion rates were disappointingly low. This disconnect prompted Dave to take action, leading to phone conversations with customers, where he discovered that his direct engagement greatly increased sales—eight out of every ten calls resulted in a purchase. This experience highlighted the need for a more proactive approach to customer engagement, paving the way for Zigment’s innovative offerings.

Omnichannel Engagement: The Core of Zigment’s Offering

Zigment’s groundbreaking platform harnesses the power of smart voice and chat agents to foster genuine conversations with customers across multiple touchpoints, including WhatsApp, emails, calls, and websites. At the heart of Zigment’s capabilities is the Conversation Graph. This sophisticated system provides businesses with an organized timeline of customer interactions, enabling them to retrieve past conversations quickly. The AI-powered agents go beyond basic interactions; they assess user mood, detect urgency, and prompt follow-up actions, much like a skilled salesperson would.

The Advantages of Agentic AI

Zigment utilizes agentic AI, allowing multiple AI agents to collaborate seamlessly across various functions. For instance, if a lead becomes inactive in a CRM system, an AI agent can automatically follow up with a personalized message on WhatsApp. By connecting and coordinating diverse AI functionalities, Zigment ensures that no customer interaction is overlooked. Zigment’s intellectual property lies in its ability to smartly select and implement large language models (LLMs) like OpenAI and Claude for specific tasks. According to Dave, “OpenAI excels in conversational AI, whereas Claude is better for document analysis. By testing various models, we integrate the most effective one for each task.”

Solving Engagement Challenges

The rapid proliferation of communication channels has created fragmented engagement experiences for businesses and their customers. Zigment addresses this challenge head-on by automating lead qualification, follow-ups, and CRM updates. “Today, users communicate across multiple platforms; if you message a brand on Instagram and later visit their site, it’s akin to starting anew,” explains Dave. Zigment consolidates these interactions, facilitating a streamlined experience and enabling businesses to engage with customers more effectively.

Impressive Initial Traction

Zigment’s first customer, Nova IVF, a renowned chain of fertility clinics, showcased the platform’s efficacy by significantly boosting lead conversions through a pilot project. The feedback was overwhelmingly positive, highlighting that Zigment’s AI was perceived as superior to human call center agents. This initial success propelled Zigment into the market, attracting over 30 B2B clients, including well-known names such as Tata Motors, Bajaj Auto, and US-based nonprofit Give.org.

Business Model and Growth Opportunities

Zigment operates on a SaaS (Software as a Service) pricing model, with a fixed monthly fee that adjusts based on usage and complexity. Monthly fees start at Rs 75,000, scaling up to Rs 10 lakh depending on conversation volume. This flexibility ensures that clients, whether processing 10,000 leads or up to a lakh, can find a suitable solution. The startup initially bootstrapped with an investment of Rs 20 lakh from its founders. It is currently in discussions with potential investors and exploring international expansion, particularly into the United States and the Middle East. Additionally, Zigment plans to enhance its voice capabilities to further improve customer interactions.

Plans for the Future

Looking ahead, Zigment aims to solidify its position in the market by proving that their AI isn’t just an add-on but the foundation for transforming customer journeys. The competition is strong, with both new and established players vying for attention. Yet, Zigment’s unique focus on agentic AI sets it apart. By enriching customer journeys through seamless interactions, Zigment is committed to revolutionizing how businesses interact with their customers. In conclusion, Zigment is not just building a technology platform; it is creating a new paradigm for customer engagement through agentic AI. With meaningful conversations at its core, Zigment is poised to change the landscape of sales and customer interaction for businesses globally.

Source

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.

This article was auto-generated as part of a smart content campaign. Curious how we do it? Chat with us to learn more about our content automation systems.