Apple’s New COO Sabih Khan: A Strategic Vision for Supply Chain

Introduction to Sabih Khan: Apple’s New COO

On July 8, 2025, Apple announced the appointment of Sabih Khan as the new Chief Operating Officer (COO), marking a significant step in the company’s strategic leadership. With over 30 years of experience in supply chain management, Khan’s ascendance appears to be the result of a well-orchestrated plan rather than a dramatic shift in Apple’s operational strategy. His extensive experience and innovative mindset make him an ideal candidate to navigate the complexities of global supply chains.

Ready to take your brand to the next level?
At Growwh, we help startups and emerging brands grow faster with powerful content, creator collaborations, and tech solutions.
Explore what we do →

Khan’s Journey at Apple

Born in Moradabad, Uttar Pradesh, and raised in Singapore, Khan’s journey has been anything but conventional. He holds dual bachelor’s degrees in Economics and Mechanical Engineering from Tufts University, as well as a master’s in Mechanical Engineering from Rensselaer Polytechnic Institute. This unique educational background laid the foundation for his successful career, allowing him to combine commercial acumen with technical expertise.

Khan joined Apple in 1995 as part of the procurement group and quickly progressed through various roles, including head of technical support and director of manufacturing strategy. In June 2019, he became Senior Vice President of Operations, overseeing Apple’s vast global supply chain and manufacturing processes. His leadership in these roles has been crucial in transforming Apple’s operational footprint, particularly in response to evolving global challenges.

A Vision for Apple’s Supply Chain

As COO, Khan steps into a role that Jeff Williams, the outgoing COO, has described as critical for Apple’s future. In his long-standing partnership with Williams, Khan has showcased his talents as “the most talented operations executive on the planet,” as Williams puts it. Their collaboration has reinforced a strong legacy of operational excellence at Apple.

Khan’s appointment comes at a pivotal time for the company. As global tensions, especially between the US and China, continue to rise, Khan’s strategies will be vital in maintaining Apple’s competitive edge. Tim Cook commended Khan for his ability to pioneer new technologies in advanced manufacturing and emphasized the importance of values in leadership, highlighting Khan’s unique approach towards supply chain management.

Key Achievements Under Khan’s Leadership

During his tenure as Senior Vice President of Operations, Khan was instrumental in diversifying Apple’s manufacturing landscape in the United States and significantly reducing the company’s carbon footprint by more than 60%. His commitment to environmental sustainability demonstrates Apple’s dedication to corporate responsibility while navigating the complexities of modern manufacturing.

In this role, Khan managed key operational areas including global supply chain logistics, procurement, fulfillment, and supplier responsibility programs. These efforts not only enhanced Apple’s operational effectiveness but also positioned the company to respond adeptly to emerging global challenges.

The Challenges Ahead

As Khan takes over from Williams, he faces immediate challenges stemming from intensifying geopolitical tensions and the demand for localized production. Apple’s competitors are racing to secure reliable manufacturing hubs while mitigating risks associated with tariffs and international trade disruptions. Khan’s rich background in supply chain strategy makes him well-suited to lead Apple through these complex challenges.

His dual expertise in economics and engineering will serve as a solid foundation for making informed decisions that balance operational efficiency with innovative product development. As Khan stated in a recent interview, “Navigating the future of supply chain management requires a keen understanding of both market dynamics and technological advancements.”

Conclusion: Khan’s Strategic Leadership for Apple

Sabih Khan’s promotion to COO is more than just a career milestone; it reflects Apple’s strategic commitment to reinforcing its supply chain resilience in a rapidly changing world. With a focus on innovation, sustainability, and operational excellence, Khan is poised to lead Apple into a new chapter of growth and adaptation. As he embraces his new responsibilities, the tech world will be keenly watching how his leadership impacts Apple’s operational strategies and competitive stance in the market.