From Rs 10,000 to Rs 186 Cr: The Cooler Brand Story

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A Rajkot school drop‑out grew Raj Cooling Systems from Rs 10,000 to Rs 186 crore, exporting to 30+ countries with affordable, energy-efficient coolers.

Humble Beginnings in Rajkot

In the industrial heat of Rajkot, Gujarat, a young school drop‑out turned a small 10×10 ft idea into a nationwide cooling business. With just Rs 10,000 and hands-on experience in plastic fabrication, Kalpesh Ramoliya founded Raj Cooling Systems in 2006 to build durable, low-cost cooling solutions for homes, commercial spaces, and factories.

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From Early Struggles to Rs 186 Crore

Initial years were tough: quality sourcing, skeptical buyers and tight margins tested the business. Persistence and product iteration paid off. By FY2025, Raj Cooling Systems recorded Rs 186 crore in revenue, expanded manufacturing capacity, and now exports to over 30 countries through offline networks and ecommerce channels. The company even secured a Guinness World Record for producing the world’s largest air cooler, ROXXCOOL.

Product Range & Market Focus

Raj Cooling Systems evolved from industrial cooling towers to a wide portfolio: compact domestic coolers priced affordably, high-capacity industrial coolers, commercial models for hotels and offices, tent and portable coolers for events, plus accessories like replacement motors, cooling pads and FRP components. Commercial projects contribute a significant share of revenue, while domestic sales target Tier II and Tier III households.

Manufacturing, R&D and Efficiency

The company invested heavily in in-house R&D and a new Rs 75 crore facility in Naika, Gujarat, capable of producing 20 lakh coolers annually. Emphasizing energy-efficient designs, many models use BLDC motors that consume up to 60% less energy than conventional motors, offering lower operating costs and a smaller carbon footprint.

Distribution and Exports

Operating a B2B2C model, Raj Cooling Systems works with over 300 channel partners and 5,000+ dealers, and sells via retail, its own website and major ecommerce platforms. While about 80% of revenue is domestic, exports account for the rest, reaching markets like the USA, Brazil, UAE, Italy and Mexico — demonstrating how pragmatic engineering can scale globally.

What Entrepreneurs Can Learn

This journey holds practical lessons for founders: validate products quickly, optimize manufacturing costs, and build a strong dealer network. If you are planning a venture or refining a business model, consider using the best tools to build your business plan to structure strategy and projections. For a faster start, a business plan generator can help create investor-ready documents and revenue forecasts in minutes.

For hands-on steps—like supplier selection, product testing or channel development—refer to curated startup guides and how-tos. Practical, step-by-step resources can shorten learning curves and help avoid common early-stage mistakes.

Balancing Affordability and Innovation

Raj Cooling Systems stands out by striking a balance between cost control and useful innovation. By investing selectively in R&D, adopting modular designs and using efficient components such as BLDC motors, the company added value without pricing out customers. This strategy worked particularly well in price-sensitive semi-urban and rural markets.

Scaling Operations and the Road Ahead

With plans to roll out new domestic and industrial coolers, HVLS fans with smart BLDC technology, and a phased push into more Tier II and Tier III cities, the company aims to widen its reach and after-sales support. Management expects a 20% growth in workforce and stronger R&D and global operations to reach a presence in 50+ countries by 2030 and pursue a higher valuation.

Key Takeaways

• Start small, iterate fast: Prototypes and early customer feedback helped refine designs and lower long-term costs.
• Focus on energy efficiency: Low-running costs are a major selling point in both homes and industry.
• Build distribution early: A wide dealer network and ecommerce presence enabled rapid scale across geographies.
• Invest in manufacturing: Expanding in-house capacity unlocked higher volumes and better quality control.

Practical Next Steps for Founders

If you plan to replicate this blueprint in a different product category, begin with a clear business plan, validate demand quickly, and build partnerships across supply and distribution. Use tools and generators to streamline planning and documentation, and consult practical guides to handle execution challenges efficiently.

Raj Cooling Systems shows how adversity, technical skill and relentless iteration can transform a small, local operation into an export‑oriented industrial brand. For aspiring founders, the core lesson is simple: combine frugality with focused innovation, and scale methodically.

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