WNNR, a gamified data intelligence platform, empowers brands to gather actionable consumer insights ethically in a privacy-focused digital landscape.

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WNNR: Gamifying Engagement in a Cookie-less World

In today’s digital ecosystem dominated by platforms like Meta and Google, brands are facing a crisis of outreach due to strict user privacy policies guarding customer data. As companies pour massive ad budgets into crowded channels, they encounter fleeting consumer attention and passive, fragmented data that falls short of revealing genuine customer intent. This is the challenge that Bengaluru-based startup Two Tree Ventures is addressing with its innovative platform, WNNR.

The Genesis of WNNR

Founded by longtime friends and collaborators Trigam Mukherjee and Trilokjit Sengupta, WNNR is a gamified data intelligence platform designed to transform simple user interactions into rich, actionable customer insights. “The idea for WNNR came while trying to solve a marketing problem for a client,” Trigam, Co-founder and CEO, explains. “We built a prototype for a gamified solution to capture consumer intelligence, and that quickly turned into a powerful standalone platform.” Despite being incorporated in February 2022, the WNNR platform officially launched in January 2025.

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Agency Founders Transformed into Martech Innovators

Trigam and Trilokjit are no strangers to the marketing ecosystem. Friends since the age of 15, they followed different but complementary paths in branding and communication before co-founding Bigtuna.in, an integrated marketing agency, in 2020. With a combined experience of 40 years, they have observed firsthand how brands struggle with meaningful customer engagement in an increasingly digital landscape.

“The critical pain point we’re solving is the customer intelligence and data visibility gap,” Trigam states. “Brands today collect a mountain of passive third-party data—like page views, clicks, and demographics—but know very little about what actually drives consumer behaviour. With WNNR, we turn interactions into intelligence. We allow brands to discover preferences and motivations long before a purchase, while also enabling them to own that data,” he adds.

A Platform Built for the Post-Cookie World

WNNR effectively addresses the limitations of both social media and traditional advertising technology by moving beyond impressions and click-through rates. Instead, it incentivizes users to engage—reading, sharing, and answering questions—thereby offering brands ethical, consent-driven first-party data in return.

Core Products of WNNR

• WNNR for Publishers (W.Pub): Gamifies widgets in media content to engage readers.
• G/SaaS: White-labeled gamified micro-engagement tools that brands can seamlessly embed into their own digital infrastructures.
• Ad+: Interactive gamified ad units that significantly outperform standard banner ads in both engagement and data capture.

At the core of these offerings is WNNR’s Hive Engine (Hyper Intelligence Value Engine), a proprietary data engine that clusters users based on shared behavioural traits, creating high-quality, actionable cohorts for brands.

Business Model and Early Traction

WNNR operates on a SaaS-based revenue model with multiple monetization streams, including:

• Customer intelligence subscriptions
• Performance-based pricing
• Enterprise licensing for white-labeled deployments
• Premium analytics services that offer deep behaviour-based insights and consulting

Currently, WNNR is implementing pilot campaigns with brands across FMCG, insurance, and consumer electronics, setting the stage for advanced capabilities and scaling efforts in India and abroad over the next 6-12 months. “We’ve just launched Version 0.1 of WNNR and are already in the process of building advanced capabilities,” Trigam notes.

Growth Potential in the Digital Advertising Market

The startup is presently bootstrapped, having secured around $60,000 from the founders, and they identify SessionM and Playable as global competitors. “They’ve excelled outside of India. We are innovating a similar level of sophistication tailored to Indian and emerging markets,” Trigam emphasizes.

As the digital advertising market in India is projected to reach Rs 80,000 crore, WNNR is uniquely positioned to assist brands in overcoming digital hurdles. “Today, people don’t merely purchase products—they buy rich experiences,” Trigam elaborates. “With WNNR, we present an alternative: a pathway to engage customers meaningfully, ethically collect first-party data, and reduce dependency on exorbitant advertising spends.”

With a plug-and-play product, white-label options, and a strong commitment to data security (ensuring compliance with GDPR and DPDPA), WNNR stands out as a groundbreaking alternative to traditional digital marketing, affording brands greater control over customer relationships.

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